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The BOOK IT! program launched in 1984, inspired by then-president Arthur Gunther’s son who had difficulty reading. Decades later, the program was in need of a refresh and new approach to supporting both accessibility for students, and time-strapped teachers.
Modernize BOOK IT! with classroom assets, reading journals, and animated digital content, integrated with brand partners like Disney/Star Wars, Diary of a Wimpy Kid, and more.
Classroom assets for students, parent and teacher package, and fully animated reward videos and accompanying website.
Creative Director
A refresh built on edutainment. Activities integrated with learning objectives were built around the narratives found in the featured books, which meant learning felt like play. Teacher support was also prioritized through segmented (scaffolded) reading goals and simple progress tracking tools.
The solution included :
– A teacher package including lesson plans and learning materials
– Student reading trackers, posters, student journals, and games
– Fun rewards including stickers, apparel, and reading certificates
– Digital progress trackers and online animated reward videos
– Promotional campaign materials to drive school enrollment
– Parent communications and take-home materials
Pizza Hut’s BOOK IT program continues to succeed after 40+ years. At present, BOOK IT connects with over 14 million students across the US annually. The program’s key achievement is that nearly three quarters of participating students have exceeded their reading level, demonstrating the program’s success in promoting literacy and a love for reading.