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Designing the
Future of Fun

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Engineering Imagination

Hello! My name is Daniel and I design for kids.

I partner with purpose-led brands, educators, sports organizations, governments, Indigenous communities and nonprofits to design playful experiences that help young audiences learn, connect, and feel welcome.

Because the future belongs to curious minds.

Accessibility is

a Bright Idea

Every mind experiences the world differently.

Kid-friendly design needs to reduce cognitive barriers, celebrate neurodiversity, and create fun experiences that make engagement possible for everyone.

Featured Case Studies

The Boston Red Sox

Relational and fun teaching of STEM/STEAM principles through baseball, connecting everyday science we can observe all around us.

Power Smart for Schools

Curriculum-aligned design that promotes youth empowerment, environmental stewardship, Indigenization, art and science.

Pizza Hut BOOK IT!

Helping purpose-led brands make a positive impact with over 14 million students, through literacy and academic goal setting.

Boston Pizza & Partners

Leveraging brand affinity for Boston Pizza and their various brand partnerships to promote active lifestyle and leadership through sport.

Brands I’ve Worked With

Why Great Design for Kids Matters:

Learning through play sets the foundational skills critical to a child’s social and emotional development.

Currently, there is a large gap in the market for fun resources that foster creative problem solving and critical thinking skills in kids. Specifically interactive activities that integrate Science, Technology, Engineering, Art, and Mathematics – all of which are key in supporting future economic and community prosperity.

Furthermore, there is an even larger gap in kids’ content that supports neurodivergent learners. It’s my goal to be part of the solution that addresses this gap.

Because in today's rapidly evolving world, where technology and creativity intersect, nurturing a child's curiosity and fostering their multidisciplinary and critical thinking skills is paramount.

Testimonials

"Working with Daniel has been an absolute pleasure. During our collaboration, Daniel has consistently brought creativity, professionalism, and genuine care to every project. What sets him apart is not only his incredible artistic talent, but also his commitment to understanding the needs of the autistic community and creating resources that are as accessible, engaging, and meaningful as possible. We keep being impressed by both the quality of his work and his dedication to creating resources that truly resonate with the people they are designed to support. Daniel has become a valued creative partner, and we are grateful for the care and thoughtfulness he brings to every project. We look forward to continuing to work together on future initiatives that help make our programs and resources more accessible and engaging for the communities that CAN serves."

“Working with Daniel has been, and continues to be a meaningful and collaborative experience. His creativity, dedication, and commitment to core values on STEAM learning for youth shines through in the projects that we’ve worked on together. Daniel’s creative vision brings ideas to life to make learning engaging and fun. Furthermore, he understands the importance of creating content that relates to the learner and their community. Working with Daniel is not just about the final products or passive designs, it’s about a collaborative journey where respect and trust is built first. His approach to being inclusive comes through in his commitment to bringing equity and diversity in his work and professional relationships. Most importantly, he treats every project and client, big or small, with care and kindness.”

“I had the pleasure of working with Daniel Asel for a University of Toronto project to create STEM neuroscience education kits. Working with Daniel was easily one of the best decisions and completely elevated the project. Not only did Daniel do a superb job with the artwork, he truly went above and beyond in engaging with the project. He offered incredible suggestions such as introducing elements of role playing and storytelling to better engage students. I owe the project’s success to Daniel and I recommend him for anyone looking to work with a creative who is passionate and cares deeply about producing high quality experiences for students.”

Publications:

“Decoding”

Published in the Simon Fraser University Educational Review, winter 2023, ISSN 1916-050X (online). Special Issue: Disrupting and decentering dominant science education teaching practices.

Bringing art and science together to tell a story, Decoding discusses ways in which we can make classrooms more accessible for neurodivergent students through empathy and challenging educational norms.

This is the largest academic journal to date for the SFU Educational Review. I’m proud to be part of such a diverse group of contributors, and encourage all to view the entire journal.

Let’s Talk!

Let’s start a project that not only engages kids, but also transforms education.

Designing the Future of Fun