Designing the Future of Fun

Hello! I’m Daniel, a creative director who designs fun, accessible, and unforgettable experiences for kids.

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Fun, Educational,

& Accessible.

tFor nearly two decades, I’ve led family-friendly creative strategy for brands across every major pro sport in North America, global brands like Nintendo and Star Wars, and purpose-led clients like Canucks Autism Network and BC Parks.  

I design fun, educational, and accessible creative for the family market that also includes neurodivergent kids by default, and not as an afterthought. 

Learn More About Me

Take a Look at My Work

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The Boston Red Sox

Relational and fun teaching of STEM/STEAM principles through baseball, connecting everyday science we can observe all around us.

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Power Smart for Schools

Curriculum-aligned design that promotes youth empowerment, environmental stewardship, Indigenization, art and science.

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Pizza Hut BOOK IT!

Helping purpose-led brands make a positive impact with over 14 million students, through literacy and academic goal setting.

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Boston Pizza & Partners

Leveraging brand affinity for Boston Pizza and their various brand partnerships to promote active lifestyle and leadership through sport.

Brands I’ve Worked With

Testimonials

Publications:

 “Decoding”

 

Published in the Simon Fraser University Educational ReviewSpecial Issue: Disrupting and decentering dominant science education teaching practices.

 

“Decoding” explores how classrooms can be come more accessible for neurodivergent students, through empathy and by challenging outdated norms. Written from a neurodivergent lens and with respect to Indigenous research on the subject matter.

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Let’s Talk!

Let’s create something fun, accessible, and unforgettable for your family audience.