Hello! I’m Daniel, a creative director who designs fun, accessible, and unforgettable experiences for kids.
For nearly two decades, I’ve led family-friendly creative strategy for brands across every major pro sport in North America, global brands like Nintendo and Star Wars, and purpose-led clients like Canucks Autism Network and BC Parks.
I design fun, educational, and accessible creative for the family market that also includes neurodivergent kids by default, and not as an afterthought.
Turning baseball game into a science classroom. Kids learn STEM/STEAM concepts through a Red Sox game.
Curriculum-ready design that gets kids excited about sustainability and future careers in clean energy.
A staple reading program reaching over 14 million students annually with results worth celebrating.
Team spirit and community leadership combined to get young sports fans learning and leading in the community.
“Decoding” explores how classrooms can be come more accessible for neurodivergent students, through empathy and by challenging outdated norms. Written from a neurodivergent lens and with respect to Indigenous research on the subject matter.
Want to create something fun, accessible, and unforgettable for your family audience? Then let’s get started.