Hello! I’m Daniel, a creative director who designs fun, accessible, and unforgettable experiences for kids.
tFor nearly two decades, I’ve led family-friendly creative strategy for brands across every major pro sport in North America, global brands like Nintendo and Star Wars, and purpose-led clients like Canucks Autism Network and BC Parks.
I design fun, educational, and accessible creative for the family market that also includes neurodivergent kids by default, and not as an afterthought.
Relational and fun teaching of STEM/STEAM principles through baseball, connecting everyday science we can observe all around us.
Curriculum-aligned design that promotes youth empowerment, environmental stewardship, Indigenization, art and science.
Helping purpose-led brands make a positive impact with over 14 million students, through literacy and academic goal setting.
Leveraging brand affinity for Boston Pizza and their various brand partnerships to promote active lifestyle and leadership through sport.
“Decoding” explores how classrooms can be come more accessible for neurodivergent students, through empathy and by challenging outdated norms. Written from a neurodivergent lens and with respect to Indigenous research on the subject matter.
Let’s create something fun, accessible, and unforgettable for your family audience.