Let's Design the Future of Fun

Hello! I’m Daniel, a creative director who designs fun, accessible, and unforgettable experiences for kids.

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Daniel Asel RGD_Hero

Fun, Educational,

& Accessible.

I design fun, educational, and accessible creative for the family market. For nearly two decades, I’ve worked with brands across every major pro sport in North America, global brands like Nintendo and Star Wars, and purpose-led clients like Canucks Autism Network and BC Parks.  

Learn More About Me

Take a Look at My Work

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The Boston Red Sox

Turning baseball game into a science classroom. Kids learn STEM/STEAM concepts through a Red Sox game. 

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Power Smart for Schools

Curriculum-ready design that gets kids excited about sustainability and future careers in clean energy. 

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Pizza Hut BOOK IT!

A staple reading program reaching over 14 million students annually with results worth celebrating.

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Boston Pizza & Partners

Team spirit and community leadership combined to get young sports fans learning and leading in the community.

Brands I’ve Worked With

Testimonials

Publications:

 “Decoding”

 

Published in the Simon Fraser University Educational ReviewSpecial Issue: Disrupting and decentering dominant science education teaching practices.

 

“Decoding” explores how classrooms can be come more accessible for neurodivergent students, through empathy and by challenging outdated norms. Written from a neurodivergent lens and with respect to Indigenous research on the subject matter.

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Let’s Talk!

Want to create something fun, accessible, and unforgettable for your family audience? Then let’s get started.