Designing the Future of Fun

Hello! I’m Daniel, a creative director who designs fun, accessible, and unforgettable experiences for kids.

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Fun, Educational,

& Accessible.

For nearly two decades, I’ve led family-friendly creative strategy for brands across every major pro sport in North America, global brands like Nintendo and Star Wars, and purpose-led clients like Canucks Autism Network and BC Parks.  

I design fun, educational, and accessible creative for the family market that also includes neurodivergent kids by default, and not as an afterthought. 

Learn More About Me

Take a Look at My Work

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The Boston Red Sox

Turning baseball game into a science classroom. Kids learn STEM/STEAM concepts through a Red Sox game. 

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Power Smart for Schools

Curriculum-ready design that gets kids excited about sustainability and future careers in clean energy. 

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Pizza Hut BOOK IT!

A staple reading program reaching over 14 million students annually with results worth celebrating.

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Boston Pizza & Partners

Team spirit and community leadership combined to get young sports fans learning and leading in the community.

Brands I’ve Worked With

Testimonials

Publications:

 “Decoding”

 

Published in the Simon Fraser University Educational ReviewSpecial Issue: Disrupting and decentering dominant science education teaching practices.

 

“Decoding” explores how classrooms can be come more accessible for neurodivergent students, through empathy and by challenging outdated norms. Written from a neurodivergent lens and with respect to Indigenous research on the subject matter.

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Let’s Talk!

Want to create something fun, accessible, and unforgettable for your family audience? Then let’s get started.