Imagine a future where every child loves to learn
Hello!
My name is Daniel Asel, RGD, and I’m a creative director & brand strategist who brings over 16 years of global creative agency expertise in design for kids and their families. My mission is simple: to inspire a life-long love for learning through fun and accessible design.
At present I lead Creative at Kidzsmart Communications, and work in partnership with the We Are Family global network of Creative agencies and Thought Leaders. I am also a certified member of Canada’s Association of Registered Graphic Designers.
Key Deliverables
Creative Direction
Design Thinking + Graphic Design
STEAM Education Design
Concept & Business Development
Brand Strategy & Storytelling
Interactive Media & Video
Traditional Print Media
Illustration & Animation
A.I. & Generative Design Systems
Curriculum Development
Neurodivergent Advocacy
Accessible Design
Brands I’ve Worked With
Featured Case Studies
The Boston Red Sox
Relational and fun teaching of STEM/STEAM principles through baseball, connecting everyday science we can observe all around us.
Power Smart for Schools
Curriculum-aligned design that promotes youth empowerment, environmental stewardship, Indigenization, art and science.
Boston Pizza & Partners
Leveraging brand affinity for Boston Pizza and their various brand partnerships to promote active lifestyle and leadership through sport.
Pizza Hut BOOK IT!
Helping purpose-led brands make a positive impact with over 14 million students, through literacy and academic goal setting.
Why Design for STEAM:
Learning through play sets the foundational skills critical to a child’s social and emotional development.
My passion is to design fun experiences for kids (and parents!) which encourage creative problem solving and critical thinking skills in kids by engaging them in hands-on, interactive activities that integrate Science, Technology, Engineering, Art, and Mathematics – all of which are key in supporting future economic and community prosperity.
It is my goal to help purpose-led clients bring kids closer to STEAM through fun, innovative design that leaves a positive impact on our future.
Because in today's rapidly evolving world, where technology and creativity intersect, nurturing a child's curiosity and fostering their multidisciplinary and critical thinking skills is paramount.
Testimonial
“Working with Daniel has been, and continues to be a meaningful and collaborative experience. His creativity, dedication, and commitment to core values on STEAM learning for youth shines through in the projects that we've worked on together. Daniel's creative vision brings ideas to life to make learning engaging and fun. Furthermore, he understands the importance of creating content that relates to the learner and their community. Working with Daniel is not just about the final products or passive designs, it's about a collaborative journey where respect and trust is built first. His approach to being inclusive comes through in his commitment to bringing equity and diversity in his work and professional relationships. Most importantly, he treats every project and client, big or small, with care and kindness.”
Dr. Poh Tan,
CEO & Founder of STEMedge Academy,
2-Time TEDx Speaker
Publications
“Decoding”
Published in the Simon Fraser University Educational Review, winter 2023, ISSN 1916-050X (online). Special Issue: Disrupting and decentering dominant science education teaching practices.
Bringing art and science together to tell a story, Decoding discusses ways in which we can make classrooms more accessible for neurodivergent students through empathy and challenging educational norms.
This is the largest academic journal to date for the SFU Educational Review. I’m proud to be part of such a diverse group of contributors, and encourage all to view the entire journal.
Let’s Talk!
Let’s start a project that not only engages kids, but also transforms education.